Theorists

TESSA PERKINS

Believed that the usual five assumptions for the use of stereotypes can be challenged. Tessa Perkins had beliefs that stereotypes were not always used to enforce a negative view, of a group of people, on an audience. It was also believed that stereotypes were not always targeted at minority groups or the less powerful. The idea that the stereotypes are never changed is false, they are always kept ever changing and up to date  so that they relate to all audiences of all ages this also enforces the idea that not all stereotypes are false however some are taken to an extreme level which means that it applies to more people.

FESTINGER

The theory of having conflicted thoughts over an action.
for example: smoking and the conflicting thought (cognition) would be the chance of getting cancer is increased.


ALVARADO
(usual stereotypes of ethnicity)



Dangerous- Viewed as dangerous because they are unknown, we don't understand them. They are different people with different views, customs and morals. The portrayal in the media is a big contender as to why we view some people in this way because of events with a negative effect/ memory (terrorism).
Exotic- Can be shown to be exotic, usually in sexual appeal. Can include cultural aspects to entice and audience out of curiosity and want of knowledge, can also lead to amazement because of little exposure to the aspect of culture.
Humorous- viewing people from certain geographical locations in a stereo typical way, portraying that everyone is like that from that area to a large audience.
Pitied- immersing and audience into and unfair and unfamiliar environment gives the sense of pity and want to help because we have the means and ability to.